About

Rooted in Discovery, Driven by Purpose

Meet Archis and Prachi Sule, a visionary couple based in Dubai, whose personal journey into health, parenthood, and holistic living led to the creation of something extraordinary — Sonnet Wellness Middle East.
As parents living in one of the most dynamic cities in the world, they were always conscious about the choices they made for their family's health and skincare needs. But it was during a heartfelt visit to India that they uncovered something deeply transformative — the power of probiotics in daily skincare and wellness.
They saw firsthand how traditional Indian remedies, especially those rooted in Ayurveda, were being combined with modern probiotic science to create skincare that was not only effective but naturally in sync with the body’s microbiome. This experience sparked a vision.

A Wellness Revolution Begins

Fuelled by this insight and a passion to bring clean, science-backed skincare to their community, Archis and Prachi partnered with the founders of Sonnet Wellness in India. Recognizing its immense potential, they went on to acquire complete ownership rights for Sonnet Wellness in the Middle East — becoming the exclusive torchbearers of the brand in the region.
Their goal is both personal and profound:
To bring safe, effective, and conscious self-care into every home across the Middle East by 2030.

Our Mission

At Sonnet Wellness Middle East, we believe that skincare is not just about what you apply on your skin, but about what you feed it — inside and out. Our mission is to champion the use of probiotic-powered formulations, backed by both science and tradition, that promote balance, resilience, and health across all age groups.

Our Vision

We envision a world where ancient wisdom and modern science blend seamlessly — where every individual, from babies to adults, experiences the benefits of Ayurveda-inspired probiotic skincare. From everyday wellness to beauty and makeup, our products are designed to respect your skin's natural ecosystem while delivering visible results.

Our Ethos

• Rooted in Tradition: Drawing from India’s rich Ayurvedic heritage.
• Backed by Science: Developed with cutting-edge probiotic research.
• Family First: Safe and nurturing products for all, including children.
• Planet-Friendly: Clean, ethical, and sustainable formulations.
• Global Mindset: Made in India, embraced by the world.

Certifications

Looking Ahead

From skincare and wellness to baby products and clean makeup, our range is growing — always staying true to the core belief that healthy skin starts from within. As we expand across the Middle East and beyond, we’re not just offering products — we’re starting a movement.
A movement to redefine self-care, grounded in Ayurveda, empowered by probiotics, and nurtured by love and intention.

From skincare and wellness to baby products and clean makeup, our range is growing — always staying true to the core belief that healthy skin starts from within. As we expand across the Middle East and beyond, we’re not just offering products — we’re starting a movement.
A movement to redefine self-care, grounded in Ayurveda, empowered by probiotics, and nurtured by love and intention.

Join us on this journey — from our home in Dubai to yours.
Sonnet Wellness ME – Where Nature Meets Science, and Skin Meets Soul.